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Technology Comparison

Virtual Tour vs Video Walkthrough

An expert comparison to help you choose the right equipment for your project.

Feature 3D Virtual Tour Video Walkthrough
Navigation User-controlled Fixed path
Views Dollhouse, floor plan, walk-through Single perspective
Features Measurements, tags, links Narration, music, graphics
Hosting Cloud platform Any video platform
Interaction Full interactivity Play/pause only
Duration Self-paced 2-5 minutes typical
Service Pricing $599 - $1,500 per project $750 - $2,500 per project
Option A Matterport, iGUIDE

3D Virtual Tour

Interactive 3D Experience

A 3D virtual tour allows viewers to navigate freely through a space, exploring at their own pace. Includes dollhouse view, floor plans, and measurement tools.

Pros

  • User controls experience
  • Measurement tools
  • Floor plans included
  • Higher engagement

Cons

  • Requires platform subscription
  • Learning curve for viewers
  • Larger file size

Best For

Real estateFacility documentationRemote inspections
Option B Traditional Video

Video Walkthrough

Guided Video Experience

A video walkthrough is a pre-recorded tour guiding viewers through a space. Easy to share on social media and plays on any device without special apps.

Pros

  • Easy to share
  • Works everywhere
  • Guided narrative
  • Social media friendly

Cons

  • Viewer cannot explore
  • No measurements
  • Fixed perspective

Best For

MarketingSocial mediaQuick overview

Our Expert Verdict

Tie - Choose Based on Your Needs

Virtual tours for detailed exploration and documentation; video walkthroughs for marketing and social media. Many properties benefit from both.

Choose 3D Virtual Tour if...

Choose 3D virtual tour when viewers need to explore freely, measure spaces, or spend significant time in the space.

Choose Video Walkthrough if...

Choose video walkthrough for marketing content, social media, and when a guided narrative is preferred.

Frequently Asked Questions

Which gets more engagement?

3D tours have longer engagement times; video performs better on social media.

Can I use both?

Yes! Many clients use video for marketing and virtual tours for serious prospects.

Which is better for real estate?

3D virtual tours are preferred for serious buyers; video for initial marketing.

Need Help Choosing?

Our experts can recommend the right equipment for your specific project requirements.

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